NORTHVALE, N.J. — "Shark Tale" star Daymond John will be at "Books and Greetings" in Northvale on Sat., Feb. 27.
Beginning at 1 p.m., FUBU's CEO and founder will discuss his new book, "The Power of Broke."
John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, he had to come up with out-of-the box ways to promote his products.
Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion global phenomenon.
But it might not have happened if John hadn't started out broke — with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.
Call 201-784-2665 stop by the store to purchase your book/ticket and reserve your place in the signing line. Books and Greetings is located at 271G Livingston St., Northvale.